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Twitter Tools For Strategic Marketing - IMC Feb 2010

2010-08-25T14:47:00.001-04:00

Attended Social Media Breakfast Montreal this morning. Adele McAlear gave a very informative presentation on Twitter Tools. Check out this SlideShare Presentation: Twitter Tools For Strategic Marketing - IMC Feb 2010View more presentations from Adele McAlear.

Social Media: Revealing the Iceberg

2010-07-08T19:49:00.000-04:00

Iceberg: More than meets the eye. That's only the tip of the iceberg. The saying that there is more to something than meets the eye is a cliche that besides appealing to our paranoia, is grounded in reality. What you see is what you get (WYSIWYG) may be true of computer interface applications, but people and businesses are complex. Their "face" or brand represents a fraction of who they are.

Why a Social Media Day?

2010-06-30T16:09:00.004-04:00

Do we need another Hallmark-ufactored holliday? Do we need to make another guilt trip to a drugstore at the last minute to buy a card as an appeasement for not calling or paying enough attention to: _____(fill in blank: Mom, Dad, Lover, turkey...) No, we don't. But, Social Media Day, as it happens is not a Hallmark day but a Mashable day (and we're not talking potatos here). It sprung from

11 Must Dos For The Serious Blogger - Jay Baer

2010-06-29T13:32:00.001-04:00

I admit, I'm a "list" guy. I work best with a guide and one of my favourite social media "guides" is Jay Baer.I found this to be a very helpful refocussing exercise.11 Must Dos For The Serious BloggerView more presentations from Jay Baer.

Getting reconnected with social media

2010-06-24T18:58:00.000-04:00

Love this project and especially am impressed with the intergenerational approach. I have always felt that social media has the ability to make real change in how we interact with each other. In regards to people who find themselves isolated, be they older, infirmed or simply physically distant, learning the basics of Twitter, Facebook or Blogging goes a long way towards having them connect to

Living the "4 E's" of social media

2010-06-21T13:39:00.000-04:00

Summertime and the living is E-asy. A Conceptual Map of the Social Web by Ryan Turner My passion for social media stems from what it can offer not from what it can sell. I have a post-it note above my monitor with the four words: ENGAGE - EMPOWER - ENTERTAIN - EDUCATE Engage - Listen and recognize contributions Empower - Create a space to encourage active role Entertain - Have some fun,

Still think you can't measure Social Media?

2010-06-18T15:17:00.000-04:00

Great update of video showing what employing social media can do for marketing. Social Media ROI: Socialnomics

Now ain’t that just Perfect!

2010-06-13T22:30:00.000-04:00

“A man would do nothing if he waited until he could do it so well that no one could find fault.” ~John Henry Newman I listened to C C Chapman’s pod-cast about perfection this weekend. It seems that whenever there’s an issue surrounding social media and/or marketing, either C C Chapman, Mitch Joel or Jaffe Juice read my mind and then run to their mikes to rain upon me their little aural gems

Twitter? What do I do with this Twitter?

2010-06-07T18:49:00.000-04:00

That question was recently put to me by a perspective client who kept coming back to Twitter when I began listing some available social media tools. Face Book didn't seem to faze him as much. Perhaps it was due to the recent profile it received in the news regarding its privacy issues. As for You Tube or LinkedIn, I didn’t make it that far - we were "twipping" over Twitter. "I don’t have

Will Social Media change Your Company?

2010-06-03T19:54:00.002-04:00

Will the philosophy of engagement and trust building that drives social media marketing find its way into your organization? You've chosen to embark on a social media campaign to enhance your place in the market and build a network of loyal clients. By doing this, you represent a fundamental change in the traditional corporate mindset represented by Dilbert and Mad Men. Your customer no

Are you a Social Media Specialist?

2010-06-01T16:11:00.003-04:00

So I'm at my desk. It's my first day as a "blogger". I can say that now because I no longer have a day job, and therefore can't hide behind the excuse that it's just for fun; therapeutic. One of my biggest dreams as a kid was to be a writer and/or an ad man like Darrin Stephens in Bewitched. (Pardon me, my age is slipping) While I did some creative writing for theatre and copy writing

What's your story?

2010-05-23T23:30:00.000-04:00

These days I tend to start my day with cereal, coffee and a perusal through blog postings courtesy of my trusty Google Reader. I can count on, Mitch Joel's blog: Six Pixels of Separation to provide me with enough brain food that, along with my breakfast, gets me off to an inspired and healthy start to the day. This morning was no exception. Like many of the articles he posts, I related with

Use Your Facebook Fan Page in this CREATIVE WAY for Fresh Blog Content!

2010-05-21T13:06:00.000-04:00

via Angela Giles

Dipping into the Social Media pool.

2010-05-09T23:48:00.000-04:00

I wrote my first blog just over a year ago. The reason: to motivate me to write more and to share my thoughts with whoever would listen. I had just hopped onto the FaceBook and Twitter bandwagon and was picking up any information that I could about this new media 2.0. Blogger made setting up a blog easy. This was great because I have absolutely no experience with setting up web pages - HTML

Social Media Revolution 2 (Refresh)

2010-05-05T21:51:00.000-04:00

Facebook for Grownups- Are you Marketing with Social Media? « Jeffbullas's Blog

2010-04-27T14:52:00.000-04:00

Facebook for Grownups- Are you Marketing with Social Media? « Jeffbullas's Blog Facebook for Grownups- Are you Marketing with Social Media? Still think Facebook is for kids and college students? According to O’Reilly Media (2009), over half of all Facebook users are out of college, and their numbers are growing each year. Why are so many adults getting on board? Well, while younger people are

6 Common LinkedIn Mistakes Small Businesses Make, and What You Should Do Instead : Technology :: American Express OPEN Forum

2010-04-26T21:30:00.001-04:00

(blog imported from: http://www.openforum.com) by Anne Field /**/ Apr 22, 2010 - If you use

Building Brands on Social Networks

2010-04-26T19:57:00.001-04:00

Check out this SlideShare Presentation: Building Brands on Social NetworksView more presentations from Roland Smart.

Is it possible to over-invest in social media? - iMediaConnection.com

2010-04-23T09:25:00.001-04:00

Like every other marketing channel, social media requires the right strategy, effort, and budget to be truly successful. Follow these tips to make sure your efforts aren't in vain. View >>

Social Media - Has Twitter, Facebook & YouTube become the message?

2010-04-22T22:50:00.000-04:00

Ever since Marshall McLuhan came up with that brainteaser, "The medium is the message", communications and sociology students have killed millions of trees writing papers about how the media and television in particular, affected the messages we recieved. His theory held great attraction for those people who were "left hemisphere" thinkers. ( I'm currently reading the new biography of Pierre

Your career makeover: A 4-point business plan - iMediaConnection.com

2010-04-20T19:28:00.001-04:00

The most successful job seekers understand the need to align their skills with the needs of today's business environment and create a business plan for their search. Here's how to start. View >>

Ten Thoughts on Social Media & Marketing

2010-04-20T08:02:00.001-04:00

Check out this SlideShare Presentation: Ten Thoughts on Social Media & MarketingView more presentations from Hugh McGuire.

Before you make that social media leap...

2010-04-17T00:50:00.000-04:00

Before you make that social media leap... - iMediaConnection.com"Peter Bingaman's post addresses a very common mistake brands make in their rush into social media marketing campaigns."Use these five simple tips to avoid some of the common pitfalls associated with integrating social tools into your business initiatives. View >>

Social Media Addicts Association Meeting

2010-04-11T16:51:00.000-04:00

Have we come to this?

21 Tips for Using Twitter for Business - Brian Solis

2010-04-11T01:21:00.003-04:00

Came across this really cool posting by Brian Solis on the Talentzoo site. You can link to it directly or read the reproduction below. When I'm asked about the practicality of social media in the terms of business strategies, people seemed to always come back to what they believe is the banality of Twitter as an example of the superficiality of the medium. They are stuck in that cliché that

Foursquare - not for squares

2010-04-08T23:30:00.000-04:00

Had an impromptu info session at work today about social media. Most of the conversation related to its role in PR & marketing as well as how difficult it was to make the case for businesses to embark upon social media. The age range of the participants in this dialogue was twenty something to fifty something. With the exception of myself, who did most of the talking and defending of

Moving Marketing From Your Eyes To Your Hands | Six Pixels of Separation - Marketing and Communications Blog - By Mitch Joel at Twist Image

2010-04-08T07:58:00.000-04:00

Moving Marketing From Your Eyes To Your Hands | Six Pixels of Separation - Marketing and Communications Blog - By Mitch Joel at Twist Image

Strategic Social Media Program Design for Business: Step by Step Guide

2010-04-06T20:42:00.001-04:00

Check out this SlideShare Presentation: Strategic Social Media Program Design for Business: Step by Step GuideView more documents from Cseng Lim.

Canada - Social Media FAQs

2010-04-05T20:37:00.003-04:00

A Canadian perspective... (from Media in Canada)BrandSpark: digi-media strategies to saturate 2010by Nick KrewenRelated Content:Digital, Web, ResearchHave we reached social media saturation? The most recent study from marketing and research company BrandSpark International seems to indicate so: in the survey of 102 marketers, 89% said they will implement a marketing strategy that includes an

Social Media Revolution

2010-04-05T20:10:00.000-04:00

This is a re-posting of an excellent video produced by the authors of "Socialnomics"."Social Media Revolution: Is social media a fad?Or is it the biggest shift since the Industrial Revolution? This video details out social media facts and figures that are hard to ignore. This video is produced by the author of Socialnomics."Cool music too...

New Ray Communications

2009-07-27T20:49:00.000-04:00

What do you think?